The single metric that matters most for your business right now, instead of a wall of vanity charts.
Know which number to fix first.
Know Whether a Number Is Good — Not Just Up or Down
Analytics is the layer that helps you judge a growth number, not just report it. It names the one metric to fix first for your business and tracks whether the fix is actually working.
Powered by Ground Stream — the intelligence engine we're building underneath Analytics.
What Analytics delivers
Today that means a clear scorecard and one focused metric to work each week. Cohort benchmarking — comparing your number to similar businesses — is being built on Ground Stream and rolls out as more businesses join.
A simple weekly view of that number, so you can see whether the fix is moving it.
Cohort benchmarking against similar businesses — in development, rolling out as the data grows.
Numbered framework
The Analytics process
Get the metric
After the audit, you get one number to focus on — the metric that actually predicts growth for your stage and funnel, so there is no monthly debate about which KPI matters.
Track it weekly
A ten-second weekly check-in keeps the number in front of you while you work the fix, instead of it getting lost in a dashboard.
See if it's working
Watch the number week to week. Moving in the right direction means the fix is landing; flat means it's time to change the approach.
Where this is heading
From one number today to a real benchmark over time
Ground Stream is the engine we're building underneath Analytics: over time, anonymised numbers from many businesses become a benchmark that tells you whether your result is genuinely good, not just better than last month. It is early, and we say so rather than fake precision.
Common questions
Clear answers for growth leaders
What is the Analytics pillar?
It is the part of DriveFunnels that helps you judge your growth numbers, not just collect them. Today it names the one metric to fix first and tracks whether your fix is working. Benchmarking against similar businesses is in development.
What is Ground Stream?
Ground Stream is the engine being built underneath Analytics. The goal is to turn anonymised numbers from many businesses into a benchmark, so you can eventually answer 'how do I compare?' rather than only 'how did I do versus last month?' It is early-stage.
Do you have benchmark data today?
Not yet at scale, and we would rather say so than fake precision. Right now the value is a clear scorecard and one focused metric to work. Benchmarking rolls out as more businesses log numbers over time.
Growth audit
Ready to install a Growth OS?
Book a 30-minute audit to identify where your Strategy, Acquisition, and Activation systems are leaking budget, leads, or revenue in Malaysia and Southeast Asia.