About DriveFunnels
DriveFunnels helps Malaysian and Southeast Asian businesses replace scattered campaigns with a measurable Growth Operating System: strategy before spend, acquisition with proof, and activation that keeps working after the lead arrives.
XP built DriveFunnels around one practical belief: paid acquisition should only scale after the business understands its economics, funnel, customer behaviour, and activation path.
His work sits at the intersection of digital acquisition, analytics, experiment design, and AI adoption. As founder of DriveFunnels and CEO of Academy of Artificial Intelligence, XP is often invited to speak about how companies can turn technology into better decisions, not just louder activity.
The DriveFunnels model is hands-on and systems-led. We work with founders, CMOs, sales teams, and operators to design the growth cadence: quarterly strategy, weekly acquisition decisions, funnel experiments, CRM follow-up, and the numbers that decide what scales next.
That is why the work is framed as a Growth OS. A campaign may produce a spike. An operating system gives the team a way to repeat, diagnose, and improve growth decisions over time.
How we work
Most agencies optimise from platform data alone. DriveFunnels benchmarks performance against industry cohorts, regional market patterns, and cross-client intelligence so the real question is: is this working relative to the market, not only relative to last month?
Understand which SEA audience segments respond by category, growth stage, and buying context before budget is expanded.
Read the full conversion path instead of over-trusting whichever ad platform claims the final click.
Compare funnel, acquisition, and activation performance against market-shaped baselines, not only internal history.
Co-build model
DriveFunnels does not only advise and disappear. We co-build the Strategy OS, Acquisition OS, and Activation OS with your team so the rhythm of diagnosis, testing, scaling, and review stays inside the business.
1. Which audiences and offers are outperforming SEA benchmarks?
2. Which touchpoints actually create conversion, not just clicks?
3. Which cohorts need acquisition, activation, retention, or expansion intervention?
Growth audit
Book a 30-minute audit to identify where your Strategy, Acquisition, and Activation systems are leaking budget, leads, or revenue in Malaysia and Southeast Asia.