MISSION-DRIVEN
All growth are built upon strong fundamentals.
We see SME owners and entrepreneurs struggle to scale up the business and getting pulled in many different directions. Is it the ad agency problem? Is it the product issue? Is competition on the rise? New consumer trends? Or simply the offer is not attractive enough?
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Back in the digital marketing industry, we see people focusing on selling huge advertising campaigns or web tech platforms based on big concepts/ideas. It was always sort of big bets put in on the business owners side without much assurance on agency.
Coming from analytical finance background, the idea of validation first before scaling up was something that I pursue. Spend time on performance marketing, analytics etc to realise a pattern bla bla bla.
Back in the digital marketing industry, we see people focusing on selling huge advertising campaigns or web tech platforms based on big concepts/ideas. It was always sort of big bets put in on the business owners side without much assurance on agency.
Knowing the right thing to do at the right time
Data driven approach that reduces guessworks but helps you know exactly
Data driven approach that reduces guessworks but helps you know exactly
Understand your customers better with experiments that helps you test a
Be confident when it comes to pressing on
CEO, Luryc
Business Operations, Bewarx
VP Marketing, Wico
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