Strategy |

OUR PROCESS

Every brand is different and every growth stage has it's unique set of problems. We believe in defining the stages clearly and formulating strategy and solutions that are fitting to that.
  • Step 1: Discovery & Strategy

    We begin with a discovery session and audit of your digital analytics to identify the existing business growth stages, gaps and economics. We then simulate forecast and strategies to close the gap.

  • Step 2: Validation & Experiment Plan

    Next, we launch a validation campaign to obtain deeper customer insights and validate the marketing performance metrics. We look at the 5 influencing pillars of audience, proposition, offer, sales process and channels to drive results.

  • Step 3: Optimisation, Iterations & Pivot

    Now we tighten the key assets in your marketing & sales funnels. We optimise the conversion rate, and iterate the marketing and sales process to further reduce your customer acquisition costs or increase average sales value to make the economics work.

  • Step 4: Scaling Traffic & Content

    It's time to expand and diversify your traffic sources with both paid and organic digital channels to widen your reach and deepen your content while driving effectiveness as supported by data analytics.

  • Step 5: Deeping Brand & CX

    Finally with a meaningful database size, we embark on enhancing the brand experience with further personalisation of the customer journey and continuously build up first party data.

Strategy Implementation

DIGITAL SOLUTIONS

Work with our strategist and team of digital specialist and analyst to turn your strategy into data driven solutions.
01

Digital Ads Management

Position your brand where your audience is and maximize your ROAS with Facebook, Instagram, and Google ads. We drive clicks that convert to sales with audience segmentation and A/B tests backed by customer insights.

02

Funnel Strategy & Page Development

We develop funnels unique to your business to optimize your customer's journey from awareness to conversion and retention.

03

Conversion Rate Optimization (CRO)

Got the traffic? Now it's time to convert! We optimize your web pages with heatmap tools and split tests to get you sales from existing traffic and leads.

04

Email Marketing

Existing customers have the highest chance to repurchase. We reengage them through your email channel with an automated setup of email sequences and drip marketing campaigns.

05

Data Analytics & Data Visualisation

We analyze your website's visitors, channels, customer behaviour, and conversion data to identify and develop the most effective strategy for your business.

06

Customer Relationship Management (CRM) & Marketing Automation

We combine marketing automation and CRM to create a seamless path that turns your one-time customers into repeat ones.

03

Search Engine Optimisation (SEO)

Reduce your ads spend and grow your web traffic organically with SEO strategies tailored to your business. We optimize your site with relevant keywords and develop engaging content to educate and turn your customers into loyal fans.

02

Google Ads Management

Place your brand at the forefront of your customer's Google search results. Start driving new leads and gain a new audience base with the GDN, Google Shopping, and YouTube.

09

Digital Marketing Training

Develop digital marketing skills and marketing analytics literacy with in-depth training and proven methodologies from our partner, OpenAcademy.

STAGE 1 Duration: 6 Weeks
TEST PHASE

We focus on improving your customer acquisition cost during the first 6 weeks. If we don’t, you walk away no questions asked.

STAGE 2 Duration: 2 Months
TAKE OFF

We increase your cash-flow by going for the big wins. These usually include high-converting video & graphic ads, Facebook and Instagram ads management & email marketing.

STAGE 3 Duration: 2 -3 Months
INITIATION

Once we’ve improved your cash flow, we start including influencer marketing & Conversion Rate Optimization (CRO) in the marketing mix.

STAGE 4 Duration: 3 - 6 Months
SCALING

At this step, we start scaling horizontally with SEO, affiliate marketing, Youtube ads & high production video ads. Your job will be to start thinking of developing superior products to prepare for the next phase of scaling.

STAGE 5 Duration: Bespoke
LEVEL UP!

We start including celebrity marketing, live shopping campaigns, product launch formulas, and prepare you for the next phase of your business – generating $50M in yearly revenue.

CLIENTS WE HAVE WORKED WITH

We have delivered multiple winning performance marketing campaigns and digital analytics solutions for brands with eCommerce sales and digital lead generation objectives.

Ready To Launch, Validate & Acquire More Customers Today?