CASE STUDIES
Figures Lead Generated
Below CPL Target
CHALLENGES
- Highly competitive market for high rise in KL. Importance to figure and focus on the right message as it is a great property with many strong points and amenities around it.
INSIGHTS
- Discover audience segment that are interested based on geotargeting and demographics.
- A/B testing shows that ads which are location & view driven propositions works better than lifestyle ads.
SOLUTIONS
- Audience Targeting Segmentation
- Proposition Formulation
- Facebook, Youtube, GDN SEM Ads Management
- Experiment Planning & A/B Testing