CASE STUDIES
Figures Lead Generated
Below CPL Target
CHALLENGES
- They came to us upon being newly acquired by Secom Smart (previously ADT Security) with changing brand & propositions. Coupled with this, historical ads data were not insightful as they were running digital ads that does not implement conversion tracking.
INSIGHTS
- A/B testing shows that pages which are promises driven propositions works better than fear.
- Target audience search for parts rather than a full systems.
SOLUTIONS
- Audience Targeting Segmentation
- Proposition Formulation & Testing
- Landing Page Optimisation
- Facebook Ads & SEM Ads Management
- Experiment Planning & A/B Testing