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CASE STUDIES

5

Figures Lead Generated

22%

Below CPL Target

CHALLENGES

  • They came to us upon being newly acquired by Secom Smart (previously ADT Security) with changing brand & propositions. Coupled with this, historical ads data were not insightful as they were running digital ads that does not implement conversion tracking. 

INSIGHTS

  • A/B testing shows that pages which are promises driven propositions¬† works better than fear.
  • Target audience search for parts rather than a full systems.¬†

SOLUTIONS

  • Audience Targeting Segmentation
  • Proposition Formulation & Testing
  • Landing Page Optimisation¬†
  • Facebook Ads & SEM Ads Management
  • Experiment Planning & A/B Testing