CASE STUDIES
Figures Lead Generated
Achieved CPL Target
CHALLENGES
- Highly competitive market for high rise in Klang Valley. The product being slightly deeper in the east side of Cheras and lacks clarity on the core proposition of the product.
INSIGHTS
- Discover audience segment that are interested based on age segment.
- A/B testing shows that ads which are transactional driven propositions works better than family driven ads.
SOLUTIONS
- Audience Targeting Segmentation
- Proposition Formulation
- Landing Page Optimisation
- Facebook & SEM Ads Management
- Experiment Planning & A/B Testing