
3
Figures Lead Generated
70%
Below CPL Target
CHALLENGES
- Pandemic limited their sales agent’s movement and prospecting ability. They have never done own digital ads before with zero historical data.
INSIGHTS
- Discover audience segment that works for them based on demographics
- A/B testing shows that ads which are cost driven proposition works better than family & security ads.
SOLUTIONS
- Audience Targeting Segmentations
- Proposition Formulation
- Facebook Ads Management