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CASE STUDIES

15%

Below CPL Target

CHALLENGES

  • Has to compete against larger and well-known player in the insurance industry. They have also bought leads from 3rd party source without insights on who they are and what brings them in.

INSIGHTS

  • Discover audience segment that works for them based on professions and lifestyle activity.¬†
  • A/B testing shows that ads which are USP driven propositions works better than family & security ads.

SOLUTIONS

  • Audience Targeting Segmentation
  • Proposition Formulation
  • Ads Copywriting¬†
  • Facebook Ads Management
  • Experiment Planning & A/B Testing