CASE STUDIES
Below CPL Target
CHALLENGES
- Has to compete against larger and well-known player in the insurance industry. They have also bought leads from 3rd party source without insights on who they are and what brings them in.
INSIGHTS
- Discover audience segment that works for them based on professions and lifestyle activity.
- A/B testing shows that ads which are USP driven propositions works better than family & security ads.
SOLUTIONS
- Audience Targeting Segmentation
- Proposition Formulation
- Ads Copywriting
- Facebook Ads Management
- Experiment Planning & A/B Testing