CASE STUDIES
Appointment Rates
Below CPL Target
- Successful enter the market and build new revenue stream in agriculture industry.
CHALLENGES
- They have traditionally been involved in water treatment & industrial solution. Agriculture is a totally new industry for them with no historical data. It is also challenging to reach out to farm owners as they are dispersed through the country.
INSIGHTS
- A/B testing shows that pages which are yield driven propositions works better than savings.
- Target audience search for parts rather than technology.
SOLUTIONS
- Audience Targeting Segmentation
- Proposition Formulation
- Landing Page Advisory
- Facebook Ads & SEM Ads Management
- Experiment Planning & A/B Testing