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CASE STUDIES

>4

Figures Lead Generated

Achieved CPL Target

CHALLENGES

  • Never done digital ads for lead generation before to drive appointments to care centers.

INSIGHTS

  • Discover audience segment that are interested based on geotargeting. 
  • Segmentise product line by different demographics. 
  • A/B testing shows that ads which are emotion driven propositions works better than solutions and problem ads.

SOLUTIONS

  • Audience Targeting Segmentation 
  • Proposition Formulation 
  • Ads Copywriting 
  • Facebook Ads Management 
  • Experiment Planning & A/B Testing