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CASE STUDIES
>4
Figures Lead Generated
Achieved CPL Target
CHALLENGES
Never done digital ads for lead generation before to drive appointments to care centers.
INSIGHTS
Discover audience segment that are interested based on geotargeting.
Segmentise product line by different demographics.
A/B testing shows that ads which are emotion driven propositions works better than solutions and problem ads.
SOLUTIONS
Audience Targeting Segmentation
Proposition Formulation
Ads Copywriting
Facebook Ads Management
Experiment Planning & A/B Testing
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