CASE STUDIES
Figures Lead Generated
Achieved CPL Target
CHALLENGES
- Never done digital ads for lead generation before to drive appointments to care centers.
INSIGHTS
- Discover audience segment that are interested based on geotargeting.
- Segmentise product line by different demographics.
- A/B testing shows that ads which are emotion driven propositions works better than solutions and problem ads.
SOLUTIONS
- Audience Targeting Segmentation
- Proposition Formulation
- Ads Copywriting
- Facebook Ads Management
- Experiment Planning & A/B Testing